However, in the business landscape, there is widespread consensus that generative AI has become a catalyst for innovation, offering companies new perspectives and creative solutions to complex problems.
By rapidly generating original ideas, these systems help companies stay competitive and streamline processes, as evidenced in product design, where companies use generative models to create virtual chile mobile numbers list prototypes, leading to more efficient and innovative results.
According to research by Harvard Business Review , the use of generative AI has shown that this technology can help organizations increase the creativity of employees and customers and help them generate and identify novel ideas and improve the quality of ideas.
This institution assures that generative AI can contribute to the creativity and innovation of companies in five different ways:
1.- Promote divergent thinking
Generative AI enables divergent thinking by associating distant concepts and generating novel ideas from them.
By connecting diverse ideas, AI opens up new avenues for exploration and development.
2.- Eliminate biases based on experience
During the early stages of new product development, generative AI can inspire designers to think innovatively beyond their usual conventions, challenging preconceived ideas about what is possible and desirable in terms of form and function.
This approach enables solutions that traditional approaches might miss, overcoming biases such as the Einstellung effect , among others.
3.- Attend the evaluation of the idea
Generative AI tools are of great help at different stages of the initial innovation process, as they allow you to fine-tune the precision of ideas, evaluate them, and even combine them effectively.
Generative AI amplifies human efforts and offers comprehensive assessments covering creativity dimensions such as novelty, feasibility, and impact, thereby unlocking unprecedented solutions.
4.- Support for the refinement of the idea
Generative AI tools can address a major challenge in brainstorming: combining or merging large numbers of ideas to generate stronger, more creative proposals.
By using these tools, organizations can tap into the vast set of ideas presented and efficiently merge them to develop innovative and comprehensive solutions. This approach allows for a more thorough exploration of the available possibilities, taking advantage of the diversity of perspectives and approaches that emerge from the different participants in the debate.
5.- Facilitate collaboration between users
Generative AI serves as a powerful tool to foster collaboration between a company’s designers, potential users, and even among users themselves during the development of new ideas or product designs.
By enabling co-creation processes, this technology streamlines and reduces the cost of generating new offerings. Despite potential resistance to change, the democratising effect of generative AI on innovation processes outweighs concerns, as it amplifies human creativity by facilitating the exploration of unprecedented solutions both individually and collectively.
Do you want to take advantage of generative AI to grow your business with innovation? At PGR Marketing & Technology we will accompany you in the process.