Let's take my example of the main hub key - lead capture. What articles can be written for it?
We insert the keyword “lead capture” into the search and go to the keyword ideas section. There we see that the query has 2860 variations
It’s good that we don’t need all of them Choose keywords based on your knowledge of your product and target audience. Just ignore the unnecessary ones.
Prepare a tab in the table in advance where you will transfer keywords.
Let's examine the performance of each keyword from the list
We return to Semrush and open each keyword in turn in the adjacent tab that matches your product and target audience.
In my case, the first request is lead capture. In fact, it pulls on the main request of the hub.
The main hub query usually has a broad meaning, Volume is above 400 and KD is not higher than 40. Additionally, CPC is above $6 - this means that competitors are investing money in promotion for this keyword, which indicates the presence of conversions.
We take the indicators into the table.
Let's look at the SERP Analysis of the keyword
In the search results we see that competitors write articles on this topic. Their Page Authority (PA) is small (up to 40). This means that I can also compete for a place in the top 10.
Let's look at the number of backlinks - starting from the fifth position, there are almost none, which means that only due to a well-written article can I take these places.
Now we look at the URLs of the articles in the search results and see that only some of them match the keyword formulation, while the other part sounds like lead capturing. We take the lead capturing query for verification to decide whether it can be the main keyword of the first hub article or whether we should leave lead capture.
Judging by the numbers, lead capturing will most likely australia email list be one of the keys of the main article, but not the main one, since its Volume is much lower. Its output is the same as lead capture, which confirms the theory above.
To indicate that the keys belong to the same article, we give them the same background color.
Here we already have 2 keys of the first hub article. We return to the main list of keys and also open them in turn in neighboring tabs.
What to do when a keyword claims its own article
For example, I already clearly understand that the next key in the main list is lead capture software - this is a separate article. But it is still worth double-checking.
Open it in the next tab. The indicators are just a fairy tale. There are also additional keys inside (Keyword Ideas preview). Take it and write an article.