The power of rewards in gamified email content

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Adidas Adidas browse abandonment emails Source Adidas understands that a browser issue could also affect the buying journey, so they choose to empathize with the customer. They start by showing concern about what may have been the reason for the abandonment. Even if the customer didn’t have a browser issue, it would be good to know that the brand cared enough to ask. Also, Adidas subtly integrates the fear of missing out FOMO into the copy instead of an outright promotional message.

They focus on the customer by saying, “you don’t want austria telegram database to miss out.” The browse abandonment email gets even better with the curation of reviews about the product. This way, potential buyers are encouraged to continue their shopping based on reviews from other buyers—and according to research, out of of customers will buy products with positive reviews. Also, although the email has multiple CTAs, they’re all precise and do not confuse the customer.

browse abandonment email subject line from Adidas Source The email subject in this abandonment email example is an excellent attention grabber, too. It’ll either get the customer curious about what happened to their Wi-Fi or show genuine concern from Adidas. Either way, it’s enough to get a click without being too clickbait-ish. Another thing you can learn from Adidas is to throw in some reviews about the abandoned product that your recipients viewed when sending an abandoned browse email.