Each segment requires its own approach to marketing

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Based on the analysis, specific segments are created. These could be, for example, "young professionals", "married couples" or "retirees".
4. Marketing setup
It is necessary to adapt messages, channels and communication formats to specific groups.
5. Monitoring and optimization
Segmentation is a dynamic bulk sms malaysia process. It is necessary to constantly monitor the results and make changes based on the analysis. If one of the segments does not produce the expected results, it is worth reviewing it or changing the strategy for working with it.
Separation by segments
Examples of successful segmentation
Amazon. This platform uses behavioral segmentation to personalize recommendations. Based on previous purchases and views, users are offered products, which significantly increases the chances of a purchase.
Coca-Cola: The brand uses psychographic segmentation to create different packaging and advertising campaigns for different groups, allowing them to resonate with different audiences.
Netflix: The service analyzes user behavior to offer personalized content based on preferences and movies watched.
Separation by segments
Segmentation tools
Various tools and platforms are used to effectively segment:
Google Analytics. Allows you to analyze user behavior and identify segments based on site visit data.
CRM systems such as Salesforce or HubSpot help manage customer data and perform segmentation.