Communicate with clients directly

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When customers came to the office, we offered free consultations and helped with the choice, even if the store did not have suitable products. In fact, our first assemblies were virtual - we suggested what and where to order, how best to combine components.

In the process, we learned what options clients were considering, what tasks they were using computers for, and what budget they were planning to stick to. One of these consultations grew into an assembly order — the customer asked to make a PC for him, we agreed. In the end, he was satisfied with the result, and we realized that we wanted to promote this service.

2. Tested the idea on a small batch of computers
Initially, we assumed that ready-made PCs for 60-70 thousand rubles lebanon telegram mobile phone number list would be in demand. According to our idea, the buyer would receive a balanced and budget computer made of new components - better assembly than in the store, and the money is the same. This is assembled in different configurations that meet the customer's needs. For example, if you need a gaming PC, then we choose components for maximum FPS in games. And for working with graphics or other professional software - others. This happened in early 2022.

To test the idea, we made a trial batch of three. The computers were no different in performance, but they looked different — we wanted to show design options. We launched ads on Avito, but did not sell any of the devices. We spent 150 thousand rubles to test the assumption — that's how much the components for the three computers cost in total.

But these same ads brought us five client