Let’s talk about the writer first.
It’s not unusual to see companies underestimating the time and skill that goes into crafting great WeChat articles.
The writer on your team should not be just anyone.
Just because Tim from your engineering department speaks whatsapp australia number fluent Chinese doesn’t mean he’s the right person for the job. Tim already has full-time work responsibilities, so he might have no time to write; furthermore, he may have no interest in the subject matter or no knack for writing.
I mean somebody who is a strong writer and communicator.
These are the actual criteria we use for job postings:
Minimum of three years of relevant work experience.
A bachelor’s degree or higher; the specific major is flexible.
Preferred experience in education or service industries similar to our clients, with the ability to provide examples.
Excellent writing skills, capable of independently crafting content for marketing purposes.
Strong market insight and a unique perspective with familiarity with new media communication.
Proficient in design, including image creation for articles, web page layouts, and thumbnail design, with the ability to adhere to brand guidelines to produce visually appealing content.
Effective written English communication skills and a good command of conversational English.
Strong comprehension, team collaboration, and a sense of responsibility in work.
Demonstrated learning agility, with a keen interest in adopting new concepts and continually expanding knowledge and skills relevant to the role.
All of the above are the pre-requisite requirements for a new starter. From here, they get the hands-on experience with us that will (hopefully) see them develop into a competent article writer.
Hiring somebody with less experience is a whole other path because they must be trained,
For every 100 applications, we will do between four and six interviews and hire one (or no) writer.
(Plus, now that I have nearly 100,000 followers in China interested in cross-cultural communication, I can attract great quality applicants that would be hard to find via regular job sites.)
For this specific article, the author’s name is Ivy.
She meets the above criteria, and also has the following:
Study abroad experience in an English-speaking country. She received a master’s degree in media and public relations from the University of Leicester in England.
Work experience in tourism, e-commerce, and journalism, including writing for Nanjing Daily.
Photography experience (hobby).
Next up, you will need a manager.
These people go by the names “marketing manager” or “director of marketin