How to avoid common mistakes

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Amazon. This platform uses behavioral segmentation to personalize recommendations. Based on previous purchases and views, users are offered products, which significantly increases the chances of a purchase.
Coca-Cola: The brand uses psychographic segmentation to create different packaging and advertising campaigns for different groups, allowing them to resonate with different audiences.
Netflix: The service analyzes user behavior to offer personalized content based on preferences and movies watched.
Separation by segments
Segmentation tools
Various tools and platforms are used to effectively segment:
Google Analytics. Allows you to bulk sms nepal analyze user behavior and identify segments based on site visit data.
CRM systems such as Salesforce or HubSpot help manage customer data and perform segmentation.
Email marketing platforms. Mailchimp or Unisender allow you to set up segmentation by subscribers based on their interaction with newsletters.
Separation by segments

When segmenting a business, it is important to avoid common mistakes:
Segments that are too wide: If segments are too large, they lose their integrity and effectiveness.
Ignoring data: Relying on assumptions rather than actual data can lead to incorrect conclusions.
Lack of testing: A/B testing is needed to understand which approaches work best for each group.
Separation by segments
Conclusion