Create interactive emails that call for action

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This will guide the tone and messaging of your newsletter to effectively engage your readers. After you determine your purpose and target audience, move on to developing your SMART goals. S – Specific M – Measurable A – Achievable R – Relevant T – Time-bound email communication A good example of a SMART goal could be: Increase click-through rates from your website over the next three months Increase website traffic from newsletter to relevant blog posts or landing pages This is also the perfect time to determine the key metrics to use to measure the effectiveness of your newsletter.

Depending on your goals, metrics job seekers data might include open rates, click-through rates, unsubscribe rates, or social share rates. In the example above, it’s obvious that the metric you’ll use to measure the success of your newsletter is click-through rate. Learn more: Your Guide to Email Marketing Metrics Choosing an Email Marketing Platform Having the right email communications platform is crucial to the success of your email communications. Remember, the platform you choose will impact the functionality, deliverability, and overall performance of your email marketing campaigns.

So, here are the key features to consider when choosing email marketing software: Ease of use: Look for an email marketing platform with a user-friendly and intuitive interface. Ideally, you want a platform with drag-and-drop capabilities and AI-generated capabilities. This will make it easier to create, design, and schedule your newsletters without requiring any advanced technical knowledge. Email deliverability: Make sure the platform has a good reputation for email deliverability. So look for features like authentication protocols and spam testing capabilities to maximize email deliverability.