What are some examples of Instagram influencer marketing?

[fomayof928@mowline]

You don’t need millions of followers to be estonia b2b leads considered an Instagram influencer. There are different levels of influencer, which can be broken down into the categories below:

Nano-influencers: between 1,000 and 5,000 followers
Micro-influencers: between 10,000 and 100,000 followers
Macro-influencers: between 100,000 to 1M followers
And while 70% of social marketers see the biggest impact from macro-influencers, 43% also see a huge impact from micro-influencers.

Chances are you’ve encountered your fair share of Instagram influencers in the wild. Below are a few examples of influencer content in action.

Sponsored content (#ad or #gifted posts)
Sponsored posts are disclosed by creators with a tag such as #ad or #gifted if they were given the product for free. Through gifting, brands provide creators with free products in exchange for a post. Sometimes additional compensation is also offered.

Below is an example from BoxyCharm. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram.

Screenshot of Instagram influencer marketing gifted products example by hashtag.
Affiliate links
Many brands boast affiliate programs on Instagram. When someone clicks on an influencer’s affiliate link, that interaction is tracked. The affiliate is compensated if the person that clicked converts.

If you’ve ever seen the phrase “link in bio” when referring to a product, you’re likely looking at an affiliate post. Many influencers will also have static affiliate links in their bios through Instagram tools like Linkt.ree.

Screenshot of Instagram influencer marketing linktree example.
Learn more about influencer affiliate marketing and how to attract the right influencers to your program before focusing on a specific channel or platform.