Most B2B prospects visit websites to research

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Remember, how you handle a customer’s departure can determine whether they’ll give you another chance down the road or disappear entirely and leave you with a bad review. Never underestimate the value of effective customer retention. Maintaining a positive brand experience is crucial to a productive customer relationship and greater ROI. View Previous Blog Post 3 Ways to Nurture Leads and Drive Demand Avatar of Pulse MarketingBy Pulse MarketingReading time: 3 mins Topics: Inbound Marketing Sales & Customer Retention Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion.


, not to buy – in fact, 20% of people requesting information on your product V israel telegram data or service won’t purchase anything for at least a year, according to a research from Oktopost. Studies show, however, that undecided and fickle prospects can make up a significant portion of future sales. Conversion is a process, and not always a straight line.


Each unconverted prospect stands at a different point of a decision-making cycle, and needs to be carefully cultivated to the buying point. Here are 3 ways to nurture leads and drive demand: Educate and enlighten. Once prospects identify their needs, the information they consider most valuable will vary, and will likely change as each they become more informed.