This is what the graph looks like in the Yandex.Metrica "Traffic" report

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Number of visits ≠ number of real people: one visitor can make many visits to a site, especially if it is a news resource, industry media, etc. And within a visit there can be many more views (hits) - they are triggered and counted every time the user loads or reloads the page.

This is what the graph looks like in the Yandex.Metrica "Traffic" report

By default, "Traffic" shows visits for the entire resource. But israel mobile phone numbers database with the help of segmentation, you can see, for example, traffic for specific pages. To do this, you can click on the plus sign where "Visits in which", select "Behavior" and "Entry pages". And there specify additional conditions, for example, "*products*" to evaluate the traffic of all products, or "site.ru/blog/*" to count visits for the main blog and for all materials.

Yandex immediately provides a convenient cheat sheet on special symbols
Yandex immediately provides a convenient cheat sheet on special symbols

Below the graph of the "Traffic" report there is a table where, in addition to visits for each period, there are figures on the number of visitors, as well as views, the share of new visitors, refusals, viewing depth and time on the site. This is a set of standard Yandex.Metrica indicators, which are far from all and not always useful in practice.

Visitors — information about the number of Internet users who visited the site. Much closer to the real number of living people, but not quite: visitors are counted by browser IDs. That is, if a person visits from one computer, but from two different browsers (say, Chrome and Firefox), then web analytics will report two visitors.

Bounce is a visit where only one page was viewed and its duration was less than 15 seconds, i.e. the visitor left the site almost immediately. View depth is the number of site views in one visit.

You can't add other groupings (parameters) and metrics (indicators) to this report. But you can see statistics on goal achievement, number of target visits, and conversion rate.

This is what the table starts to look like when you select a specific goal.
This is what the table starts to look like when you select a specific goal.

Read also: High traffic ≠ many conversions and leads: how to analyze the quality of traffic to a site

Conversions