A screenshot of posts from Gymshark's TikTok feed

[fomayof928@mowline]

This simple and consistent strategy garners the brand austria b2b leads hundreds of thousands if not millions of views on each video. Find your own niche and use it to grow your audience.

If you’re not sure where to start, consider browsing the For You page to see what other brands and creators are doing. This can be a great way to gather inspiration for your own TikTok marketing campaigns.

6. Make the most of user-generated content
User-generated content is another great strategy for increasing engagement. Consumers trust user-generated content, with 86% saying they trust UGC over influencer content and are more likely to buy from a brand sharing UGC.

UGC is a type of content—in this case, a TikTok video—that someone has created that mentions your brand or showcases your product or service somehow. You can then reshare this content on your own feed as a form of social proof, letting your audience know that you have happy customers and that they could be one, too.

Here’s a great example from Dunkin’. One of Dunkin’s customers shared a video of them enjoying a Valentine’s Day-themed donut. Dunkin’s team found it and commented asking if they could repost it on their own feed—the perfect step to take before sharing UGC with your audience:

A screenshot of Dunkin' asking a customer if they can repost a UGC video on TikTok
Monitor your brand across different social media platforms to see if anyone is posting videos mentioning you or your product. If you’re not finding any organic UGC, consider putting out an ask for your customers to share photo or video content you can use. Or, you might even look into hiring a UGC creator to help you compile some great content.