Understanding these subtleties can help you creatively improve how you persuade your prospects to take action, such as responding to your customer sales emails.
Here are six powerful psychological principles that will help you get busy people to stop and respond to your emails.
1. Provide social proof
The acquaintance test is one of the oldest tricks when it comes to influence, and still one of the smartest.
This strategy explains why emails have higher restaurants email list open rates when sent to multiple people, and higher response rates when mentioning other stakeholders.
Because when it comes to making decisions — like whether or not to respond to an email — other people's suggestions are very useful.
What does this mean?
If your prospect sees that their colleagues are receptive to their ideas, they will be more likely to give you their attention and some of their time.
Therefore, social proof is a great way to encourage an email response.
2. Provide a reason
A study by social psychologist Ellen Langer found that people were more willing to make a request when others used the word “because” in their emails.
Even when the reason is seemingly meaningless, it ends up being accepted by 93% of people.
What does this mean?
When you have to ask someone to do you a favor, you’re more likely to get a positive response if you give them a reason for doing so. The same goes for email sales.
Using a “why” these days, when people are full of lists and thousands of tasks to be accomplished, helps you justify yourself and, thus, write a sales email to customers with a greater possibility of response.
3. Choose your numbers wisely
Here are three quick tips that can increase your chances of getting your email opened and keeping your prospect’s attention long enough to get a response, all backed by science:
include digits in the subject line : Numbers written as numerals (i.e. 33 as opposed to thirty-three) have proven to be a great way to grab the attention of online readers, making it more likely that your email will be noticed in a crowded inbox;
use statistics and data : this makes you appear more credible;
Remember: 3 is the magic number : Numerous studies have shown that the brain likes to be presented with three options, while four can trigger skepticism and anything more than that can lead to confusion. So try breaking your email into three short paragraphs offering three meeting time options, or describing your product using three adjectives.
So, keep these recommendations in mind when writing sales emails to customers.
4. Keep your sales email short and simple
Brevity is the soul of wit. So it’s no surprise that the soul of effective emails is also brevity and shortness.
Insights from a five-year study of an executive recruiting firm's emails found that shorter emails resulted in faster response times and higher productivity.