Lean Canvas: What it is and how to apply it in your business

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When it comes to starting a business, you have all kinds of tools with which to achieve all your goals and businesses. One option that you should not ignore is Lean Canvas : in this post we explore what it is, how to apply it in your business and examples so that you understand and know how to apply this tool with which to develop and validate your business models quickly and efficiently.

Lean Canvas: What it is and how it works
The Lean Canvas is an adaptation of the Business Model Canvas , created by Alexander Osterwalder, and was developed by Ash Maurya, an entrepreneur who marked a before and after with this system.

How the canvas model is made
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The goal of the Lean Canvas is to offer a more agile and azerbaijan phone number lead entrepreneur-centric approach to business model creation . Unlike the broader Lean Canvas Business Model, the Lean Canvas focuses on the key elements that are essential to the initial success of a startup or small business.

Therefore, we are talking about a perfect tool for entrepreneurs who are starting a business and want to confirm its viability quickly, accurately and easily.

It is based on certain questions that will help you understand if your business model is worthwhile : it is divided into nine blocks that summarize the essential elements of a business model.

Problem: Identify the main problems that your target customer faces.
Customer segment: define who your product or service is aimed at.
Value proposition: This point describes the solution you offer and how it solves the identified problems.
Solution: Detail your product or service that addresses customer problems.
Channels: Specify how you will reach your customers and how you will distribute your product or service.
Income: Define your income sources and how you will make money.
Costs: Identify the most important costs associated with your business.
Key Metrics: Determine the metrics or KPIs you will use to measure success.
Competitive advantage: define what makes your business unique and difficult to replicate.
You can find Lean Canvas templates that make it easier to understand and communicate your business idea to determine if it is viable, as well as helping you react quickly to changes in the market.

How to apply Lean Canvas in your business
Lean Canvas is a very useful tool to determine whether a business is viable, clarify and structure your company efficiently , and help you adapt more quickly to market changes.

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To do this, you need to identify the most important problems your target customer faces. You'll first need to clearly define your target customer by creating detailed profiles of the different customer segments you could potentially serve.

In addition, you must have a value proposition through a product or service that will solve your customers' problems . This must be clear, concise and resonate with your customers' needs and desires.

Along with this, you will need to create a solution to this need , including all the features and functionalities that will differentiate your offering in the market. And you will also need to determine how you will reach your customer . Will you run marketing campaigns? Do you need social media? All of this will help you see the viability of your business.

Finally, plan your revenue streams . To do this, think about how your business model will make money, including sales, subscriptions, and more. Don’t forget to calculate the costs associated with setting up your business, whether it’s production costs, marketing, distribution, and other operational expenses. And determine what metrics or KPIs you should use to measure the success of your business.