Reach More Consumers with Digital Marketing

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The entry of the digital era and the opening of the free market era creates new potential to develop a wider business. Many companies are competing to carry out digital transformation in order to reach a wider market and gain greater profits.

Digital marketing seems to be the new "darling" for many companies, especially because digital marketing is considered an effective way to acquire new markets, and also reach potential consumers who previously could not be reached.


The Beginning of Digital Marketing
The term digital marketing itself has been around list of cyprus cell phone numbers since 1990, followed by the birth of WWW (World Wide Web) one year later, 1991. Two years later, the first online advertising banner appeared.

In 1994, Yahoo! was present as the first e-Commerce in the world, with 160 million users who could make online buying and selling transactions.

Digital marketing has grown rapidly in the millennium era or around the 2000s. The many online services that are present increasingly pamper internet users with all their needs. Search engines, blogs , email, music player applications, to video streaming , followed by the social media trend that has flooded the world until now.

Changes in Consumer Interests and Behavior
The emergence of various digital-based services with all their convenience and flexibility that can cover every need of the community, has indirectly become an "addiction" and dependence on digital products in society.

This is what then unknowingly changed consumer interests and behavior and created new trends and cultures, especially online shopping culture , which was then accelerated by the Covid-19 pandemic.

Wide Open Opportunities
These changes in consumer interests and behavior then make them a new ecosystem that has buying power , so you can target them as your business target market.

According to HootSuite and We Are Social, quoted from detik.com , the number of internet users in Indonesia reached 202.6 million or 73.7% of internet users as of January 2021. When compared to the number of internet users in 2020, there was an increase of around 15.5% or more than 27 million people in the last 12 months.