Products and prices in the snippet

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Transcript and comments
Tracking Snippet CTR
Modification of titles
SEO texts
Lyrics for Baden-Baden
External links, crowd
Internal links, cross-cutting
Online Store Analytics
Setting Priorities in SEO Work
Methods of evaluating SEO work
Search for sanctions
1. Tracking snippet CTR
Now, to control behavioral factors, you can easily track clickability and CTR of snippets.

We upload 1000 keywords and phrases to the Yandex Webmaster Panel, section “Search queries → Latest queries → Favorites ”.
Then, in the section “Query history → Favorites ”, we analyze impressions, clicks, average positions and CTR.
Once a month we download the data and select queries with low CTR.
Let's start working with snippets.
The output shows the dynamics of CTR of snippets by requests.
Yandex Webmaster Panel, CTR of queries

Ways to work with snippets
Use emoji and special characters.
Methods for selecting snippets
Display prices of goods and services via " Goods and prices ". It falls off when changing the mirror! Check!
Use toponyms in Title and texts. Even if the shareholder phone number data name is not in the promoted query.
Toponyms in snippets
Structure the text to fit the snippet size, ~200 characters
Structured snippet
For Google snippets, work with meta description! Toponyms, "Products and prices" are not highlighted.

2. Title modification
To understand which queries to place in the Title of the page, we select the most frequent ones. We take the frequency taking into account the quotation and with the specified order. That is, like this:
Accurate frequency taking into account word orderWe select no more than 3-5 queries for the landing page. Be sure to insert the toponym. The form is not important - "Ekaterinburg" or "in Yekaterinburg".

For online stores — we take all queries, build a frequency dictionary. We define typical extensions (inexpensive, with delivery, price, buy). We insert the most important ones into Title.