The same query in different cities yields different results

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And already in the search results you can see confirmation of this scheme:


The same query in different cities yields different results
From the diagram and example, the characteristics of geo-dependent and geo-independent queries are obvious:

In different regions (cities) for the same request - different sites in the search results
In the annotations of the found sites, the user's city is highlighted in bold, even if the city was not mentioned in the search query


In the annotations of the found sites, the user's city is highlighted in bold, even if the city was not mentioned in the search query
To promote geo-dependent queries, you need to geo-link the site to the desired region! In Russian - assign a region to the site .
Search results for queries with toponyms may include both local sites and federal-level sites.

Why can requests with toponyms return sites not job seekers phone number datathis region? The fact is that, according to search engines, if a user has specified a city in a request, he does not necessarily want to find local sites. Moreover, there may not be any local sites at the user's request.

- Evgeny Letov
Query Type Relationships
For online stores:

The tactics of SEO promotion of online stores is such that first of all you need to promote the site for commercial queries .
In 99% of cases, commercial queries are geo-dependent . This means that you need to tell the search engine in which region (city) the company's website operates. How to do this is in the article " How to assign a region in Yandex ".
Branded queries can be left alone. The site usually comes into the user's visibility zone for them.
Secondly, it is worth promoting the site for queries with toponyms .

- Evgeny Letov
What are "Toponym Queries"
Search engines separately identify queries whose phrases contain a toponym — a locality identifier, i.e. a city. For example, queries with toponyms will be called such search phrases: "taxi Yekaterinburg", "crushed stone Moscow", "sushi delivery Samara" or "beauty master Kirov".

Queries with toponyms are geo-independent . That is, the user's region does not change the search results. For example, if the user is in Moscow and enters "taxi Yekaterinburg" into the Yandex line, the search results will be the same as if the user was in Samara.