Our recommendation is that you make a selection

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2.- Show subscribers what they can expect from your newsletter Your future readers want to know what they can expect once they subscribe to your newsletter. Especially if they don't know you. of your two or three best-performing newsletters that you have launched previously . And display them on your website or social media. This way, the first contact that potential future readers will have with your newsletter will be optimal. This point is very important because the worst thing that can happen is that the user creates expectations and you do not meet them.


It is much better for them to know in advance what they will receive from you and form a real image of you. You should also be careful about lying. Selling yourself as something extraordinary clinics email list and creating expectations in the public can only be done if you are really going to meet them. Disappointment is one of the worst feelings you can generate in a customer. Avoid it at all costs and be transparent. This will show an image of trust and that is the first step to getting the user to subscribe. Another thing that is often overlooked is the frequency of sending.


According to HubSpot data , 78% of newsletter subscribers have unsubscribed because they were sent too many emails . The key is to be consistent, but you need to find a balance between consistency and being annoying. 3.- Make it personal and familiar Testimonials Use personal expressions in your newsletter messages. We will explain it to you with an example so that you understand it. Have you ever stopped to think why dentists or doctors appear in television advertisements talking about the benefits of “X” products? It is called testimonial advertising, and you can also adapt it to your strategy to attract more subscribers.