You have to measure your customer lifetime value

[Joywtseo421]

If you want to get even more leads, you can retarget those who read your content but did not convert. Retargeting is a process of creating ads that will follow your website visitors wherever they visit on the web.

You can set up a retargeting ad on Facebook, Google Adwords, etc. As they see your ads on their Facebook feeds and other websites they visit, they will be enticed to visit your website again. A study carried out by Quicksprout revealed that when you retarget your blog readers, you can get a click-through rate of 0.2%. Out of these visitors, 3.58% will convert into leads and customers. If you want to know more about this topic here you can discover 5 undervalued benefits to use retargeting for your business.



Track your result
How will you know if your content marketing efforts are generating leads or not? You can kenya phone number resource know by tracking your result. Since the objective of this post is for you to use content marketing to generate leads just like 80% of marketers have done.

To track your content marketing effort for lead generation, social sharing, newsletter subscribers, email forwards, free content downloads (ebooks, reports), upsells and cross-sells. You can use the Google analytics tool to set up goals that will help you to measure these metrics continually. It will enable you to measure the number of people who read your blog posts, and download your lead magnet, subscribe to your newsletter, etc. Thus, you can view where each piece of content help to convert visitors into leads.

Conclusion

Good content attracts website visitors who can turn into quality leads for your business. Content marketing is an effective strategy you need to add to your lead generation campaign. It is cheap and it works.