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As a result, CPM, CPC, CPA and CPS will change. Revenue will remain the same. The ratio of revenue to costs will change. This will affect ROI: if the advertising budget decreases, ROI will increase, if it increases, it will decrease.

Another metric that can impact ROI is revenue. To increase revenue while maintaining costs, you need to increase conversions at each stage of the funnel.

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How to increase ROI?
There are several approaches that will help increase ROI:

A thorough analysis of your target audience will bc data vietnam phone number focus on the most promising market segments and reduce the costs of targeting a wider audience.
Creating compelling, relevant ads that effectively communicate your offer and grab your audience's attention can increase conversions and therefore ROI.
Conducting A/B tests and constantly optimizing your advertising campaigns will help you identify the most effective strategies and maximize ROI.
Improving behavioral indicators on the site and optimizing the sales funnel will help increase conversion and, as a result, ROI.
Summary: What is ROI in Marketing
ROI allows you to evaluate the return on investment in promotion. Knowing how to calculate ROI will help you make more informed advertising decisions. By following the strategies above, you can increase ROI and make your advertising campaign more successful and profitable.

The digital funnel includes many indicators. One of the most important is the DRR (Share of Advertising Expenditures). Read more about how to calculate the metric in the article: “What is DRR” .

To evaluate your advertising campaigns yourself, subscribe to our telegram channel . After subscribing, the bot will give you access to the unit economics calculator ..