KPIs will help you know when you’ve reached your goals by setting milestones that you can check off. They’ll cover various areas of digital marketing, such as revenue, SEO, sales traffic, and email marketing and social media data, among other things.
Now that you have set your goals and published your material, it is time to evaluate the results to see if they are delivering the desired results for your team. The following are the most popular metrics used;
Consumption-related metrics: viewing your material and the total time they spend doing so.
Sharing metrics: KPIs in this category include determining which material gets the most shares, as well as which channels the content is shared on, how it is shared, and how often it is shared.
Lead generation metrics: KPIs in this category help netherlands whatsapp number database you determine how well your content complements your inbound marketing strategy in terms of lead generation.
Sales metrics: These metrics are similar to lead metrics except they focus on how well your content supports your lead conversion rate.
5. Create quality content
A hand holding a smartphone is positioned near a red heart icon with the number one, painted on a white wall.
As you can see, there’s a lot of planning that goes into creating content for your content marketing strategy. After detailed planning, you need to start charting content marketing across your channels.
This includes the most popular channels for
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