Develop a solid internal linking strategy

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Google found that the likelihood of a bounce increases nearly threefold when site load time increases from 1-3 seconds to 1-5 seconds.

A graph showing that slow page loading times increase bounce rates.
Follow these best practices to optimize the loading time of your web pages:

Compress your images : Large file sizes can slow down your website and take time for the user to load, which can cause them to bounce.
Take advantage of minification : Remove unnecessary characters, white spaces, and other superfluous elements from your code (if you use WordPress, there are plugins that can do this for you).
Enable browser caching : This can help repeat visitors load your site faster, as their browser may store some of your site data
Use a Content Delivery Network (CDN) : CDNs can distribute your content across multiple servers around the world, reducing the distance between the server and the user for faster load times
Building a network of internal links between your pages allows chinese thailand data you to guide visitors to other relevant content on your website. This can improve the overall average engagement time on your website as users explore more pages and stay engaged longer.

Internal links are hyperlinks that direct visitors to different pages on your website (like the one at the beginning of this sentence).

For example, if you have an article about basic SEO techniques, linking to an article about advanced SEO tactics could encourage them to explore your site further. While also allowing them to build on what they just learned in the first article.

Use Semrush’s Site Audit tool to understand your website’s current internal link structure. And see where you can make improvements.

Enter your domain name and press the " Start audit " button. If you have already used the tool, you will instead click on " + Create a project ".

Site Audit Tool Search Bar.