They are happy to spread information about promotions

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Use exclusive content Key followers strive to become a source of insider information for their friends and acquaintances. contests, new products. These people are in a hurry to pass on any information about the brand that has not yet been published. Create exclusive content specifically for key followers.


Share these materials only with them. Be sure to let them know that they are among the selected poland customer email list and valued customers. In turn, key followers will immediately distribute exclusive content to their acquaintances, as they increase their reputation by doing so. Rio SEO, an American internet marketing company, used this advice to promote an industry conference.


They asked their key followers to post a link to the event registration form on their websites, blogs, and social profiles. Each follower who accepted the offer received a VIP pass to the conference on very favorable terms. This marketing move significantly increased the number of conference attendees. Moreover, visitors to the event website who followed links from profiles or blogs of key followers became conference participants 37% more often than other visitors.