Google left the advertising market. About half of the project's leads came from this advertising system.
After Google left, Russian advertisers went to Yandex Direct. The auction overheated. Bids increased. The cost per click and lead jumped.
The client added more than 10 new directions to advertising, but did not increase the budget. The budget had to be stretched across all advertising campaigns. As a result, the system did not have enough data and money for training.
What we did to maintain the number of leads and maintain their cost
Throughout the entire period of work on the project of the manufacturer of cryogenic equipment and technical gases, we "kept our finger on the pulse". We monitored the situation on the market, the change of "high" and "low" seasons. In accordance with this, we changed the limits in advertising campaigns, updated prices, added promotions, updated the feed. We took into account the client's wishes for priorities and redistributed the budget.
We constantly analyzed key phrases, minus them, and added new ones.
The list of sites and external networks in YAN has been adjusted
We tracked search results by keywords, analyzed competitors, and refined the USP
Analysis of competitors' ads and bc data hong kong phone number of their USP
Updated bannersIf you want to get the same result, we recommend following these simple instructions:
Divide the target audience into segments
Explore the b2b.yandex.ru tool map
Collect semantics
Structure your ad account, campaigns and UTM tags
Collect and upload contact database
Select keywords and targeting
Set up Metrics, set up goals and segments
Examples of images for advertising banners
Posted client articles for Zen
Article covers for Yandex Zen
Despite the difficulties of the period of the Second World War and economic sanctions, we achieved good results