Target differentiation at different customer groups, find the pain points of consumers, and use products to solve problems. For example, launch special cosmetics for sensitive skin, dedicate the most expensive water to the most precious people, the most comfortable third workplace, and protect your skin. For online privacy, use XXVPN.
If the second line wants to stand out, it must solve problems for specific people. The selection of advertising materials can solve problems for specific audiences. For example, bye bye, choose natural ideas. Small packages of soda biscuits are easier to preserve and fresher. This is proposed for the group of people who can say bye bye on the first and fifteenth day of the lunar month. solution. Continuously conduct distinctive communication with consumers to strengthen impressions and win over leading brands in specific groups. This will be one of the ways that the second line must work hard.
What if you are just starting a brand and your market positioning is belize phone number data already occupied? You can try to appeal to old products again. For example, eating mooncakes during the Mid-Autumn Festival is an old appeal. You can develop new mooncakes that are small and low in calories and can also be used as breakfast. You can re-communicate based on existing needs and create new categories in the minds of consumers. .
Please note that you need to communicate through the past needs of consumers. Do not directly tell the other party that this is a product that has never appeared on the market. It is recommended to communicate about new products through old products, so that consumers can feel that the product has been upgraded. Rather than directly saying that this is a new product that is not available on the market, because our capital is small, it takes a lot of time and exposure to communicate about new products, which is not suitable for small and medium-sized enterprises. However, if you have enough capital, you can directly launch a new product. Communicating with different categories may also allow you to obtain full traffic and brand dividends.