Why does my online store need SEO?

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Positioning is key to the success of your online store. Here's why:

More Traffic, More Profits : Effective SEO attracts more visitors, which translates directly into more sales. More sweden mobile phone numbers database traffic means more potential customers.
Building Trust : When your store appears high on Google, it builds trust with customers. People often trust results on the first page of a search.
Competitive advantage : Even in saturated industries, good SEO can give you an advantage. SEO allows you to stand out from competitors who may be neglecting their SEO efforts.
Fears that SEO is too complicated or expensive are common, but in reality, it is an investment that pays off in the long run. Additionally, there are many tools and resources available that can make it easier to understand and implement SEO. SEO not only helps increase sales, but it also builds a solid brand and customer loyalty in the long run.

Or maybe I should decide to advertise on Google?
You have an important choice to make: SEO or Google Ads ? Both approaches have their advantages and disadvantages. Here's what you need to know to make an informed decision.

Advantages of advertising on Google:
Fast results : Google Ads offer immediate visibility. You can see results almost immediately after launching your campaign.
Targeted targeting : Ads allow you to precisely reach a specific audience, with the ability to choose location, interests or demographics.
Easy to measure : You can easily track your campaign's performance and adjust it on the fly.
Disadvantages of advertising on Google:
Costs : Ads are paid, and the cost can increase in competitive industries.
Short-term effect : Once the campaign ends, your advertising traffic disappears.
Positioning and advertising on Google:
Long-term strategy : SEO is a long-term investment. It may take longer to see results, but they are more sustainable.
Branding : SEO helps build your brand online and increase trust.
Cost-effectiveness : In the long run, SEO can be more cost-effective than paid advertising.
How to choose the best strategy?
Consider your goals : If you need quick results, ads may be a better choice. If you want to build your online presence for the long term, SEO is a better option.
Budget : Advertisements require a larger budget, especially in competitive industries.
Resources : Do you have the resources (time, knowledge) to conduct effective SEO?
In conclusion, both SEO and Google advertising have their place in your marketing strategy. Your decision should be based on your business goals, available resources, and willingness to invest in a long-term growth strategy.