Set up an advertising account – select a currency and time zone

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Define audience targeting parameters: specify geography, age, gender, interests of potential clients. The "speedometer" on the right will clearly show the predicted reach.
Instagram Advertising
The process of setting up targeting

Edit placements. If you only want to advertise on Instagram, you need to uncheck other platforms: Facebook, Audience Network, and Messenger.
Write down the budget and schedule of impressions. Limits are hong kong mobile phone numbers database mandatory, otherwise you can lose all your money on the first day.
Specify a Facebook business page or create one. However, it is not necessary to link the advertising campaign to an Instagram profile.
Select the ad format, upload photos/videos, write text, specify the website address, etc. Check the result in preview mode.
Instagram Advertising
Ad Preview Mode

That's it. All that's left is to pay for the ad - with a bank card, PayPal or QIWI - and wait for it to pass moderation.

Instagram does not have an official tool similar to the VK advertising exchange for direct work with bloggers .

What metrics should you use to evaluate Instagram advertising?
It doesn’t matter what goal is selected in the Facebook advertising account, when assessing the effectiveness of advertising, you need to look at the whole complex:

Track your advertising metrics – impressions, costs, clicks – broken down by time, region, gender, age and more – in Ads Manager.
Few impressions – maybe the reason is a low bid and incorrect targeting settings. High cost per click – it’s worth trying new creatives, or better yet, immediately make more ad options and enable AB testing. Few clicks – you can connect other placements, as an option.

Study SMM metrics – subscription dynamics, number of comments and saves, number of clicks on a link in a profile, etc. – in Instagram Insights.
If you are promoting your Instagram business account through targeting or placements with bloggers, look at Instagram Insights. This is an internal analytics tool: it shows statistics on the profile, individual posts and Stories.

Important: Insights only works with business profiles. If you have a regular account, you'll need to convert it first. It's quick: open Settings , go to Account , and click Switch to Business Profile . Then just follow the instructions.