Synergy The third element of a strong sales team is synergy

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It happens that you have tried everything: competitions, idea banks, meetings, and encouraging initiatives, but the employee still shows no interest in the life of the company. Then think about parting with the person. Perhaps the employee himself has not wanted to work in the company for a long time - he just cannot decide to leave or does not yet realize it. Firing such an employee will be useful not only for the team, but also for himself. This is coordinated work that helps achieve high efficiency. When there is synergy, the team provides mutual assistance, support, and is focused on the overall result. For example . If sales have dropped or several regular customers have left, the team puts all their efforts into solving the problem, rather than looking for a scapegoat.



Marketing does not blame the sales venezuela phone number list department, and the sales department does not shift the blame to marketing. Even if everyone understands who is to blame for the current situation, other employees do not blame this person, but tactfully point out the mistake and work together to find a solution. Only in this case can the team as a whole do more than each employee individually. What are the signs that a sales department is effective? So, the manager hired caring specialists, found a leader, organized the work of the department and implemented the principles of synergy. Now it is necessary to evaluate how effectively such a team works. Let's look at the criteria that distinguish a strong sales department. The company develops its own processes rather than mindlessly copying competitors' models When a business is opening or planning to scale, it is important to study the niche and see what competitors are doing.



Such analysis helps to see their strengths and weaknesses, form your own positioning, and also find successful solutions on the market that you can adapt to yourself. But don't just take your competitors' ready-made model and copy it. This can lead to strategic mistakes, even if the companies operate in the same niche. For example . Two schools operate in the online education sector. In essence, they sell the same product — training. But upon deeper analysis, it turns out that they work with different target audiences, their average check, CJM, and product selection criteria differ. In this case, the effective sales model of one school will be a losing one for the other. Gulnara Gumarova, Commercial Director of Wazzup The Wazzup model differs from the model of other integration services. We do not have a sales department.