Technical. To pass moderation, you need to know which images are allowed and which are not.
Marketing. Some pictures work well, others are so-so, and still others do not produce any results at all. Let's figure out why this happens and what to do about it.
Legal. You can't just take and use someone else's picture to advertise your product or service. We'll also tell you what the consequences are and what to do.
Advertising systems requirements for images for advertising
Each advertising platform has its own requirements for images. But there are general requirements that are typical for all systems:
pixelation, indistinguishable elements, stretching effect are unacceptable;
the image must correspond in essence to the title, description and content of the landing page;
absence of misleading elements, for example, if uruguay mobile phone numbers database the image for advertising contains pseudo navigation elements (like the “play” button), it will not be skipped;
in Yandex.Direct, Google Ads, myTarget and Facebook Ads the text should not take up more than 20% of the image area, in VKontakte 50% is allowed;
It is forbidden to use people's faces without their written consent; this especially applies to public figures - actors, singers, politicians, etc.;
the absence of 18+ content, shocking scenes, flickering animation and objects that look like items prohibited from advertising (weapons, drugs, etc.) in the picture.
In addition to the general requirements for images, there are specific ones that are characteristic of each advertising platform. Let's consider them.
Requirements for images for advertising in Yandex.Direct
Direct has the ability to add images to display ads in the Yandex Advertising Network (YAN). Images are supported in text and graphic ads, smart banners, and mobile app ads.
How to choose images for contextual and targeted advertising that will be clicked on
Examples of text and graphic ads in YAN
In addition, there is a graphical format for ads on the search results page - a search banner.
How to choose images for contextual and targeted advertising that will be clicked on
Example of a banner on Yandex search
We will consider the selection of images for advertising in Yandex, Google and social networks in three dimensions:
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