Rebranding: concept, goals, types and stages

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Is it time to think about changing the brand image? This is a question that almost every online business owner asks over time. How to do it in time, or should you do it at all? Rebranding a company is a delicate matter. To create the project, all efforts were put into a capacious, telling design, style. Now the task is: to do no worse, maybe better, or leave everything as is, so as not to run into criticism from demanding consumers. The reaction of buyers depends on how the brand looks, what images it uses, what it wants to express.
We explain in simple terms why updates are needed and how to feel whether it’s time to change something in your project.

What is rebranding
Rebranding is a set of marketing activities aimed at forming a new perception of a product. The main objective is to increase business profitability.

There must be compelling reasons to start a campaign to change the image, since the mexico whatsapp number database process will affect not just a change of image, but also the concept and positioning of the product on the market.

What is rebranding?Image by vectorjuice on Freepik.
Types of rebranding
Most often, two main types are distinguished. Each has its own characteristics.

Comprehensive rebranding
In this case, the strategy involves changing benchmarks, visualization, addressing the audience with new slogans, changes in the product catalog, expanding coverage, and reorienting to other social groups.

In other words, a comprehensive approach introduces changes in all areas of work with a new image, depends on modern trends in society, the introduction of innovations, and changes in the priorities of the target audience.

Partial rebranding
The procedure is designed to work with visual elements:

Radical change of logo;
Change of corporate colors;
Placing the slogan words in a more suitable place;
Select a different font;
Reworking the overall style.
A well-thought-out rebranding strategy can warm up the interest of the target audience, stimulate an increase in demand for products and services. It is necessary to remind that such innovations should be based on a loyal, positive attitude of consumers towards the brand.