7. Poorly optimized landing page
, but its foundation lies in optimizing your landing pages.
This means your landing page should:
Responsive and fast loading
Provide a unique value proposition that is relevant to your target audience
Closely related to the previous ad content
In addition, it should have the following elements:
Powerful headlines
A clear call to action
Concise, benefit-focused copy
Clean design and high-quality graphics
Convenient and easy-to-use forms
Trust signals like testimonials, reviews, and partner badges
Only with these elements in place can you expect to get a solid conversion benchmark. You can then A/B test different elements to get further insights into how to optimize.
8. Ad copy needs improvement
You have a few options. Maybe your click-through rate is high, but your audience is too broad, which is lowering your conversion rate. If this is the case, try pre-qualifying clickers with more specific ad copy, such as pricing information, a specific target demographic, or other relevant criteria.
If you’re not getting enough clicks, there may be something wrong with your ad copy. Make sure it includes your targeting keywords and your core value or differentiator, and is written in the right language for the region.
9. Wrong keyword targeting
Even if your ad and landing page are relevant to the keywords you’re targeting, you may have made a mistake in the actual keywords you chose for your ad. Here are some things to check:
Target Commercial Intent: Make sure the keywords you bid on have commercial and transactional intent. These keywords may include words like "buy," "cheap," "compare," etc.
Specificity: Long-tail keywords are more specific, cost less, and are more relevant to your audience.
Optimize your match types: Even though Google has recently put more emphasis on broad match, that doesn’t mean you should go all in. Stick to phrase or exact match.
Add negative keywords: Monitor your search term reports regularly to exclude search terms that trigger your ads to appear but are not relevant to your goals.
10. Lack of brand awareness
Last but not least, your Google Ads may not be generating conversions because your brand awareness is low. Even if users have a high purchase intent on search engines, they may be finland whatsapp resource less likely to click on your ad if they have never heard of your business before. If your ad appears next to ads of brands they are familiar with, they may choose to click on those ads instead of yours.
That’s why it’s so important to adopt a multichannel marketing strategy so that you can showcase your brand to your audience across different channels. In addition to search engines, you should also advertise on social media and across the Google Display Network to supplement your other marketing strategies like email and SEO.
Data shows that display ads indirectly increase conversion rates from search ads, so now is the time to start your first campaign!
Summary: It’s time to make your Google Ads convert. As you can see, there are many reasons why Google Ads aren’t converting, but luckily, they all have relatively simple and easy solutions. That’s the summary!