Ignorance or ignorance of the values ​​of your target audience Fourthly

[mstakh.i.mo.mi]

They cause the so-called advertising blindness. Instead of cliched expressions, promise a clear benefit in numbers: “A one-and-a-half-year warranty for a purchase of 10,000 rubles or more, plus free repairs if necessary.” Illogical/dishonesty Thirdly, no deception and lack of logic! It is strange to boast about the freshness of baked goods: everyone who works in this field has fresh ones. Promising a hassle-free return of goods when this is already guaranteed by law is also useless.


it is fundamentally wrong to form, for example, the USP of a product from the botim database values ​​that are important to the company. That is, do not talk about the coffee growing somewhere in magical lands, but admire the mood that the drink you sell will give you in the morning. So, two aspects are important for creating a high-quality, working USP - painstaking analytics and creativity.


The result of long and difficult work will be a long-term, recognizable symbol of your brand. And do not be afraid to change it if life requires modern solutions. But everything will pay off with the achievement of business goals and customer reviews. Examples of schemes for creating a USP Examples of USP for SMM specialist can be different, but the main thing is to inform about some exceptional characteristics in the text, offer benefits. There are several schemes for composing USP that will always work.