Even further, 50 percent of users visit a store within days of a Google search. That means relevant, enticing brand updates from brands could help draw more local customers (and more Google reviews) to your business.
Here are a few examples of common posts you’ll see on a Google Business Profile.
Company Google Profile Updates
These types of company GBP posts cover general announcements. Many local businesses use the post feature to inform the public on their COVID-19 protocols, provide updated holiday or business hours, and update any service areas.
Just launched a new product or service? Let your customers know on Google Business. Again, posts are great for local search purposes and a new product could attract more area customers.
Company Sales and Promotions
If you’re having a sale or special offer, add a post to your local Google Business Profile. It’ll be one of the first things people see when they search your profile on Google.
Company Awards and Milestones
Make your business stand out by highlighting any company usa whatsapp data awards or accomplishments, such as a five-star Google reviews rating or “voted best” award.
Local Business Events
If you’re planning an in-person or virtual event, such as a grand opening or webinar, add a post to your local Google Business Profile. You can include the date, time, and location on event update posts. There’s also a button to link attendees to a sign-up sheet if you require one. Every click you get helps improve your online SEO.
These examples only cover some of the most popular types of Google posts. You can post just about anything if it meets Google’s standards. Now, let’s talk about what not to post.
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Google Business Profile Guide
What You Shouldn’t Post in Business Profile Updates
Google screens all local Google Business Profile (GBP) posts. They can and will reject any post that doesn’t fit their standards. This list below details a few Google best practices and what your posts shouldn’t contain, so that you don’t hurt your SEO.