We write unique offers for different

[rakhirhif8963]

Advertising Goals- the audience needs to be offered something else to buy.
Our actions :
- we start working with the existing C6 Rules for Setting Up a Successful Advertising Campaign
INTERNET MARKETING STAGES


How to attract a target user and generate him into a client?!




1. Defining the portrait of the Target Audience

- demographic characteristics (gender, age, nationality);
- geographical characteristics (cultural characteristics of the region's residents, price level in it, local competitors, etc.)
- social characteristics (education, source and level of income, profession);
- product characteristics (how consumers make purchases, what they pay attention to, how often they buy, how much time they spend on shopping, how they react to sales)
- psychological characteristics (true motivation for actions, fears and hidden desires).

2. Attracting the Target Audience
Below are the options for attracting clients.

Timing. In many niches, timing plays an important role. For goods, this is delivery time, for services - implementation time. If you can do something faster than competitors, without losing quality, customers will forgive a higher price.

Quality guarantees:
- money back in case of unsatisfactory result;
— free error correction;
— product exchange;
— compensation for losses incurred as a result of your company's actions, etc.

Post-service:
— free consultations for a certain period;
— repair;
— supply of components on favorable terms, etc.

Information bonuses:
— training;
— access to the knowledge base;
— closed customer community, etc.

Free (cheap) first step . Let the customer try it for free to show the quality of the product or demonstrate your expertise.

Additional bonuses:
— setting something up;
— assistance in use;
— selection and botim phone number data of a contractor for further servicing;
— partner discounts on equipment and additional services.

Discounts, promotions, gifts.

3. Conversion increase
3.1. Website refinement:
— landing page testing;
— creation of multi-landing pages;
— working with texts;
— clear website navigation;

3.2. Advertising campaign optimization:

- segments into ads.

Life hack . If you have a large site, then you need to set up retargeting on exit pages. If the user left the Price page (prices, cost), then he needs to be offered a discount; if he left the Promotions page, then he needs to be offered a bonus system, a discount for a repeat order.