What began as a startup CRM company, quickly expanded into a full suite of cloud-based products that enable teams to deliver sophisticated marketing, sales, and customer service, from a single source.
With all of this fast change and growth, you’d be mobile number in cambodia forgiven for asking the very common question: is Marketing Cloud part of Salesforce? Many potential customers get confused!
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
So far so simple, right?
Fast forward to April 2022, Salesforce announced the “Next-Gen Marketing Cloud”. By this, they mean how other products within the Salesforce ecosystem will be brought together under the Marketing Cloud umbrella, to form one cohesive name and platform.
Salesforce-owned marketing automation platform Pardot, is renamed to Marketing Cloud Account Engagement. Datorama becomes Marketing Cloud Intelligence, and Salesforce CDP is renamed Marketing Cloud Customer Data Platform.
If you’re still a little confused, you’re not alone. To help current and future customers understand the Salesforce ecosystem, I’ve put together a quick and visual explanation:
Salesforce ecosystem graphic by MarCloud Consulting
How Salesforce solutions & products fit together
As we see it, there are eight core Salesforce solutions that sit within the Salesforce Customer 360 platform:
Sales Cloud
Service Cloud
Commerce Cloud
Marketing Cloud
Tableau (Analytics)
MuleSoft
Experience Cloud
Salesforce Platform
Each is designed to complement the others, so that one business with teams across marketing, sales, customer service, ecommerce, business insights, web development etc. can use a single platform to access a 360-degree view of the customer.