How to Improve Your Website: A Guide to Usability Analysis

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83% of users leave a site if they cannot quickly find the information they need or perform an action. The company loses customers and their trust. Companies that improve usability record the opposite effect: increased sales, decreased bounce rates, and increased loyalty. In this article, we will tell you how to do this.

What is usability and why is it important
Usability is when a website helps a person easily and effortlessly perform the desired action. For example, quickly find information, buy a product or fill out a form. The easier it is to do this, the more convenient the website is.

Working on the interface

How Usability Impacts Business:

Better user experience. The easier it is for someone to azerbaijan whatsapp number database find what they need on a site, the more likely they are to stay and return.
More Sales: User-friendly websites convert casual visitors into buyers, which increases sales and subscriptions.
Less bounces. If the site is user-friendly, people don't leave immediately, but stay to complete their tasks.
More loyal people. People return to sites where they feel comfortable and can quickly solve their problems.
Better search positions. Search engines take into account people's behavior on the site - the simpler and more convenient it is, the higher its place in search results.
A good website doesn't make the user think about how to complete a task. It immediately shows where to click and what to do so that everything happens quickly and without unnecessary steps.

Basic criteria for usability assessment
To understand how user-friendly a site is, there are a few important things to consider.

Navigation. It should be simple and clear. The sections "Home", "About us", "Contacts" should be easily accessible from any page. It is also important:

Menu. It should be clear and simple, with a minimum of nested levels, so that the user can quickly find the desired section.
Breadcrumbs. They show where the user is on the site and allow them to go back with one click.
Links to popular sections. Place links to frequently visited pages at the bottom or in the sidebar for easy access.
Example of breadcrumbs

Example of breadcrumbs