SEO is the acronym for the concept ' Search Engine Optimization ', which is used to refer to web optimization for better positioning in search engines . And appearing first in Google results is not random. Nothing could be further from the truth. Behind these prominent positions is the dedication of certain professionals who aim to make a brand, a name, stand out from the rest. Do you want to know what the advantages of working on the SEO of a site are? Take note, we'll tell you all about it.
When we perform a search on the Internet, the results that the reference search engine returns depend on the SEO of each site and the number of visits that a page can receive depends largely on whether this aspect is developed properly. This is what search engine positioning , SEO techniques , a discipline that has been gaining ground and is currently covered in specialized programs and masters.
An example of the importance of Search Engine Optimization is this fact: The first organic result of a search engine like Google is 10 times more likely to get visitors than those sites that appear in the 10th position on that first page of suggestions. Today, there are many professionals who develop their professional careers in relation to this el salvador whatsapp data subject and who know perfectly well what SEO is and what its advantages are . This area has existed practically since the year 2000, as search engines like Google or Altavista developed , which was especially famous in that initial phase of the Internet.
What are the origins of SEO positioning?
The principles of search engine positioning date back to the early 1990s, when the first web pages began to be published. Platforms to catalogue these sites became necessary so that users could access the ones that were of particular interest to them.
These are some of the main milestones related to what SEO is and search engine positioning in relation to its origins:
1991: Year in which the first website was launched .
Excite, pioneer in ranking pages by keywords .
Yahoo in 1994, followed by Altavista (1995) and Google (1995) are key in this story, the first search engines . They collected data to offer Internet users the available websites based on certain aspects that they took into account (number of visits, repetition of keywords, backlinks).
Year 2000: Companies become aware of how the functioning of algorithms can be used to position their own sites for commercial purposes. This activity becomes more professional: SEO and web positioning experts .
What is SEO positioning?
At this point, it is easier to explain what SEO positioning is . It is a set of optimization techniques to ensure that a website appears in the best positions in search engines such as Google and Yahoo or on platforms such as YouTube and social networks such as Facebook and Instagram.