After all, there is no one better than your buyer to tell you where you should improve, and what the most valuable things in your solution are, right? So, listen carefully. Social commerce, like any other platform, must be considered beyond its features and be strategically connected to the entire journey’s buyer, from the attraction until your support team. According to Sarah Dawley, Hootsuite’s Content Manager: “[…]Social commerce is really about the entire buying journey taking place on social, from discovery and evaluation to that moment of purchase, but then also what happens after the purchase and that follow-up and the customer service angle” So, having a well designed Buyer Persona and Journey Mapping aligned with your company offers and being aware of market changes are essential to build Marketing and sales action plans.
In fact, according to an Emplifi study, 47% of companies have difficulty converting followers into customers. What usa phone number data insights can we take from this? The retreat of Facebook, Instagram and Tik Tok related to social commerce clearly does not mean that all actions and strategies aimed at shopping habits within social networks must end. However, it is important to evaluate new strategies taking into account the customer as your guiding star and consider the entire experience from both digital and physical perspectives in a customer-centric way. Only with a clear and feasible vision of who your real buyer is will it be possible to achieve the expected goals and objectives.
Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape. See you there! InMail: Linkedin Shares Best Practices to Help Maximize Response Rates Bruna Dourado Bruna Dourado Sep 22, 22 | 4 min read ✓ Human crafted content Updated: September 22, 2022 linkedin-inmail-best-practices Need content for your business? Find top writers on WriterAccess! Try for free If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourself some questions about the best way to create your text.