If the visitor's action is something more significant, such as purchasing a service, getting a paid subscriber to the site, then this action is a macro conversion. This type of conversion is the final goal of the sales process.
Calculating your conversion rate is pretty simple. To do this, take the total number of conversions you have and divide it by the total number of visitors to your site. by 100. This will give you your conversion rate as a percentage. For example, if your site has 100,000 visitors and 1,000 conversions, your conversion rate would be 1% (1,000 conversions/100,000 visitors) x 100 = 1% conversion rate.
Sales funnel conversion optimization allows companies to better convert traffic into sales. Website SEO optimization can sometimes take a long time to become effective. Conversion rate optimization works immediately because it does not rely on attracting more customers, and it can increase your company's revenue.
There are several different ways to track conversions, including:
Google Analytics and Yandex.Metrica: when ebay phone number data site metrics with this tool, you can use the "goals" function to track specific conversions
Heatmaps: There are several tools available that can create a heatmap of a website page to see where people are clicking and what part of the site they are scrolling. This helps not only determine where to place your calls to action (buy button), but also whether they are successful in driving conversions.
Internal data: Depending on what software you use to track sales or registrations, you may be able to pull this data to see which pages or specific call-to-action buttons are driving the most conversions.
Why you need to increase the conversion of the sales funnel
Sales funnel conversion optimization has many benefits for businesses. The main idea is to make the sales process more efficient. If you implement conversion marketing correctly, you can make your website content highly targeted to customers who are most likely to buy your services.