It tells you what percentage of subscribers are recommending

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Also, you should know that this is one of the most interesting metrics because it will give you an idea of ​​the brand advocates you are building. In other words, your emails to others. Developing brand advocates through email marketing is a great strategy, especially when you consider that 81% of consumer purchasing decisions are influenced by friends’ social media posts. Ideas for extracting and expressing the results KPIs of an email marketing campaign panel Even though your email software will provide you with detailed KPIs for each email marketing campaign, it is important to create your own template. This will make it much easier for you to determine whether your goals have been met or not. Use a clean and attractive design. Don't try to cram too much information onto one page. Use graphics to make it easier to understand at a glance.


Focus on the most important data. For canadian hospitals email list example, if all your contacts are from the same area, there's no need to highlight the geographic breakdown of your subscribers. Highlight your best-performing campaigns. Which campaigns have performed better in the past? You could do a comparative analysis between a successful campaign and one that hasn't performed as well. This will make it easier to understand what went wrong. Include your subscribers’ journeys. Each customer journey can have its own open rates, clicks, etc. Look at trends. Are subscribers going up or down? Are they clicking more or less? These types of metrics can help you determine which types of emails (including templates) might work best for different segments. In short, evaluating these KPIs of an email marketing campaign and knowing the reason for each result is optimal for improving your strategies.