After understanding who your target audience and your objective are, it's time to choose the best media to achieve the expected result.
There is no single choice , but it will depend on the planning and business model adopted.
See the characteristics of two of the main paid media.
Google AdWords
With this platform, you will reach users who search apparel company database on the Google tool or display ads on the company's partner pages and on your own applications such as Gmail, YouTube and Google My Business.
If you are thinking about investing in Google AdWords, or already invest and want to improve your results, click here and discover 9 tips to improve your campaign's performance.
Facebook Ads
The tool can display your ads to Facebook and Instagram users. If you already post on the network, you can boost them so that they reach an even larger group. If you want to create an ad that is different from what has already been posted , you can use text, images and videos to create it.
LinkedIn Ads
LinkedIn Ads is the ideal channel if you want to do business with other companies, find partners or new employees. Since the platform is geared towards the business world, the chances of your ad appealing to this audience and increasing your profits are even higher.
Bing Ads
Although the platform is not as well-known as the previous ones, it has users from Bing, MSN, Yahoo and AOL spread across the world. In Brazil, more than 288 million searches are performed every month, accounting for 3.7% of the Brazilian search market.
Twitter Ads
The network, known for its dynamism, is still widely used in Brazil. This way, you can make your company have greater engagement with a loyal audience that likes to defend its ideals and principles on social media. This way, you will be closer to convincing them to also defend your brand.
Create interesting ads
To get killer results, your ads need to be interesting to your audience. Check out some interesting strategies to capture the attention of internet users.
Use numbers
Numbers stand out from the text, catch the reader's attention and differentiate themselves from the rest. Use numbers to show that the product is free (such as "100% free") and non-integer numbers to arouse desire in your internet users (for example, "7 ways to increase your sales").
Use power words
These words are ways of using persuasive and emotive language to influence people. Thus, your sentences will enhance your text and make your ad stand out more.
Some examples are: