To pull off a major heist, you need a team of the best professionals in the market. In this case, all the members played a key role in the plan. Like Nairobi, my favorite character, who is an expert in counterfeiting and closely monitored the printing of the notes. Or Rio, who is a hacker and knows everything about technology and systems and was instrumental in breaking into the Mint.
Even with internal conflicts, the Professor manages school principals email list to keep the plan on track because from the beginning everyone was aligned with a common goal: to leave there with 2.4 billion euros printed.
Having an aligned team focused on results is essential for any company! Professionals who are experts in their fields will know how to solve problems and challenges with greater skill and agility.
Target audience
Here's something that amazed me about the planning of the perfect plan: the Professor had complete knowledge of his personas . And yes, personas in the plural! When he thought of the entire robbery scheme, he outlined the profile of each audience he wanted to reach : the police team, the people inside the bank and the viewers at home.
He knew who he should communicate with and how. He was aware of their characteristics, pains and objectives .
This way, he knew how to compose a message that would appeal to his personas, especially to viewers: the plan was for people to side with the robbers and root for them.
Do you notice the high power of engagement and persuasion ?
Getting people interested, attracted to your brand and coming to you is basically the purpose of Inbound , and it excels in this regard!
Real-time monitoring
Another important feature that was present at all times for the plan to be successful was the real-time monitoring of all the delimited actions. The cameras were always on in strategic places and the phone was at hand to intervene if necessary.
This is a valuable insight for anyone working in digital marketing, as we have several tools that allow us to monitor and analyze our performance (and even that of our competitors) in real time and change whatever is necessary.