“Brandsformance” or how to position a brand in new geographies

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These and other similar questions necessarily appear in the blank notebook that the Marketing and Sales department of any company faces when faced with the challenge of how to position a brand in new geographies .

What will the cost of incorporation be? When will we break even? How much money will the structure required for the challenge cost? Will we see a return on investment and when?

The Financial Director would continue to ask more questions about the same notebook .

Juanjo ManzanoWhat is the applicable labour regime? What salary composition will make us competitive? How do social costs and applicable provisions work? Where and how to select the best profiles?, the Human Resources area would conclude .

At Salesland, we try to simplify all these uncertainties belize whatsapp lead through our “Brandsformance” model, which integrates Branding actions to provide solutions on how to position a brand in new geographies through specific and agile strategies, and Performance to convert all the effort developed from Marketing campaigns into sales , driving the entire process in the same direction in the most efficient way.

To do this, we provide our clients with the full deployment of our five lines of business : brands , digital marketing , sales force , point of sale management and remote sales , in 13 countries, distributed between Iberia , LATAM , Central America and Mexico , in all their geographies, with all the ingredients for the best local recipe.

The ability to make the complete value proposition available to our clients from the start gives us the possibility of measuring the effectiveness of the different sales channels , the integration between them and the different KPIs, through a full funnel model for conversion into sales, which covers the initial investment.

In addition, an advanced technology layer facilitates traceability of the entire process and allows us to intelligently decide on attribution models and what the next steps should be, always focused on ROI.

Our model is based on industry verticals, from specialized teams, with twenty years of experience in each sector, allowing us to reduce project on-going times .

The model works especially well, and more quickly, when it comes to services aimed at a specific market niche, with a very identified decision-maker. In this case, we develop very segmented actions, with a strategic vision to reach only the right people, which we convert into final sales through the different channels.

In short, it is about establishing ourselves as the most profitable, immediate and innovative source of generating new business in different geographies, supporting brands from our territorial deployment, reducing uncertainty and ensuring a payback of less than twelve months.

Which country do I choose? When do we start? These would be the only simple questions left to answer when faced with the challenge: how to position a brand in new geographies.

Once resolved, we begin to design the entire complete strategy for the new go to market.