Multinational digitization project: a user-centered approach

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To ensure the success of a multinational digitalization project , it is essential to address certain aspects that can make significant differences in the needs and expectations of each country involved. Below are the key factors to take into account to maximize efficiency and achieve a product that meets the objectives of a multinational organization .

Coordination and Alignment of Key Actors
In projects that span multiple countries, such as Salesland (which works in 14 countries), it is essential to align the different stakeholders involved. This requires establishing forums and consensus spaces where information flows appropriately, allowing the identification of the "lowest common denominator" of regional needs and thus defining a Minimum Viable Product (MVP).

Local Sponsors
Having local sponsors in each country is highly recommended. These sponsors can qatar whatsapp lead streamline processes, unlock resources and facilitate the adoption of developments. In addition, their commitment increases if they have been an active part in the definition of the project, its capabilities and key decisions.

Focus on Users
End users, who will generate value and interact with the digital solution , are key players. Their participation from the beginning allows for the correct definition of the functionalities and roles necessary for a successful adoption of the solution. These users must not only consider their user experience, but also the value of the information and data generated for decision-making.

Key Aspects in Multinational Digitalization Projects
Multinational projects require consensus on work processes that often differ from country to country. Below is a breakdown of the key factors to consider:

Usage Environment
Level of experience and digital maturity in each country.
Commonly used digital tools .
Data Source
Availability and standardization of data systems .
Possibility of integration in case of non-standardized systems (e.g. customer data).
Using the Solution
Adaptation of the solution to the specific characteristics of each environment.
Identification of opportunities for process improvement.
Balance between multinational standardization and local flexibility.
Use of Data
Analysis and specific needs of each country, prioritizing between a standardized multinational structure or one with local adaptations.
Other Important Aspects
Regulatory compliance ( data protection , use of artificial intelligence ).
Territorial operations and specific administrative requirements (for example, identity verification and tax requirements).
Work culture and organization of agendas and meetings in different national contexts.
Benefits of Standardization and Flexibility
Both the flexibility to adapt to different markets and the standardisation of processes provide significant advantages for the organisation and customers that must be balanced. In any case, the associated debate and sharing of best practices facilitates learning and continuous improvement at a global level, while allowing adaptation to the particularities of each country.

Technical Teams: Role and Collaboration
Developers, UX-UI designers, data analysts , system administrators and project managers are essential to materialize requirements into viable solutions. These teams are responsible for transforming requirements into functionalities aligned with available resources and timelines.

Salesland's Experience in Multinational Digital Projects
At Salesland, we are aware that developing a digitalisation project at a multinational level requires the best experts, and we can confirm that we have developed several projects of this type. These range from information management at points of sale and the commercial operation of dispersed teams , to the implementation of commercial multichannel in Full Funnel projects .

Other projects have focused on improving staff selection and training, among other essential aspects for commercial support . This continuous learning in managing commercial digital projects in multinational environments remains one of our main strengths.