Social media marketing

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In essence, social media marketing includes all the activities that brands carry out on platforms like Facebook, Twitter, Instagram, Snapchat, Tiktok, etc. Typically, this includes the following.

Social media marketing activities
Organic content : Regular publication of content on the platform, often from other formats
Advertising : Target specific audiences based on platform usage preferences and habits with dynamic and personalized ads
Live Events : Live online events such as product launches, webinars, and celebrity Ask vp communication officers email list Me Anything (AMAs)
Contests : Promotional contests, raffles and prizes
Influencer Marketing : More information below
Social media marketing example
Duolingo practices multiple types of marketing

Duolingo ads on social media [Source: Instagram ]

In recent years, language learning app Duolingo has been fantastic with their social media campaigns. Duolingo embraces the community and gamification aspects of the brand and regularly posts hilarious content on social media. They have created an online identity that is fun, memorable and effective .

Social media marketing best practices
**Differentiate yourself: Social media is where people tend to scroll without thinking. Create content that stands out to grab the user’s attention.

**Shorten: Make your content bite-sized so people can consume it and move on.

**Repurpose: When customers first see your bite-sized content, they are likely to pay little attention. Repurpose and reiterate your message so they can act in time.

**Engage: Actively engage your customers. Don't just post content for them to see. Invite them to like, share, comment, etc. to get them more involved.

5. Email marketing
Email marketing is the digital version of direct mail. Simply put, it is the process of using the email channel as part of your promotional strategy . However, innovative marketers have created a dynamic and exciting email marketing practice.

Email marketing activities
Newsletters : Periodic educational content intended to attract and engage the reader in your topic of interest. Any number of Substacks is proof of the correct attempt at this tactic.

Email campaigns : A series of emails designed to accomplish a specific goal. For example, organizations send onboarding email campaigns when a customer signs up for a product.

Promotional Emails : Emails containing details about sales teams, promotions, last minute deals, etc., which are intended to get the customer to take immediate action.