Sales and marketing teams that follow this content strategy

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If you've been following cognism for a while, you already know that gated content is not our modus operandi. We don't have gated content because we choose not to . For what ? This article will tell you all the reasons why, and after reading it, you'll want to put your gated content strategy on the shelf! Let's get started! What is protected content? Gated content requires users to fill out a form or sign up for a subscription before accessing an article or white paper.

It’s a common lead generation tactic bc data singapore that helps brands gather valuable information about their targets. can interpret the effort required to access the content as an expression of purchase intent . They then direct it towards the sales funnel . Marketing teams typically choose to protect content that they consider to be of high value. E-books and webinars are the most commonly used forms of protected content.

Protecting a blog post behind a form, for example, would not work well: not many people would agree to exchange their information for a simple article... Even for the modest sum of zero euros! What is unprotected content? Unprotected content, or ungated content, is content created with open access to all visitors, without any barriers or obligation to provide personal information. However, while the difference between gated content and ungated content is very simple, digging into the logic of these two types of content reveals a schism at the heart of b2b marketing .