The third biggest reason why online purchases are not completed is a lack of trust in the transaction — more precisely, 33.3% of consumers feel this way. This is also what E-commerce Trends 2018, mentioned at the beginning of this post, points out.
Therefore, creating measures and elements that increase the security of online purchases is also a digital marketing tip to be adopted.
For leads , seeing the padlock on the left side of the e-commerce address is essential , but, in addition to building buyer confidence, such security measures have other effects.
Credit card companies, for example, may require outlook email list the use of a Digital Certificate. Without it, an e-commerce business may no longer have one of the most important payment methods for its business.
Furthermore, protection is never too much. By providing security for customer data, e-commerce is also ensuring its good image in the market. In other words, there are many benefits embedded in this action.
6. Prepare your e-commerce for Black Friday in advance
E-commerce Trends 2018 also consolidated information that most e-commerce managers already know: one of the criteria for their customers' purchasing decisions is the cheaper price compared to physical stores — especially on Black Friday, this is even more important for the public.
Therefore, it is necessary to prepare e-commerce in advance for this event, both from the point of view of the promotions that will be carried out, as well as strengthening its capacity to receive the increase in visits, for example.
With an active blog and constant publications, in the previous months it is also possible to foster public interest, and of course, it is necessary to understand that Black Friday should not be an isolated event, but be part of a whole.
7. Invest in Google Adwords
The Google Adwords investment strategy is well-known and efficient. The tip is to optimize strategies by focusing on investment performance.
Thus, an e-commerce can invest in the traditional search network, in which it sponsors the search for some keywords, and in displays, those ads that appear on websites and blogs that are partners of Google.
By monitoring each person's investments and results, it is possible to optimize the way in which the Inbound Marketing budget will be applied, thus bringing better results.
Check out some good practices to optimize your Google Adwords strategy.
Do not use the e-commerce home page to receive link redirection
When registering a campaign, whether on the search or display network, it is necessary to segment the leads .