Appier Explains Apple Search Ads_Chart_ZH_v01Appier compiles information from the Apple Search Ads website
Advertising slot
Apple Search Ads Basic has only one ad placement, which is at the top of the App Store search results page.
Apple Search Ads Advanced has four ad placements: Today tab, search tab, search results, and product page view ads.
The above four different placements can help advertisers promote their apps at every stage of the App Store user journey.
Today tab ads
Advertisers can use the Today tab ad on the App Store homepage to reach users at the beginning of the user journey with visually strong content. The advertising content of this placement is based on the customized product page as a template, and advertisers can design the page according to Apple's Today tab advertising rules. .
Search tab ads
Search tab ads allow advertisers to gain exposure afghanistan phone number data before users start searching for a specific app. Such ads will be displayed at the top of the app recommendation list on the search tab.
search results ads
Search results ads will appear at the top of relevant search results, allowing advertisers to target users who are searching for specific app types.
To ensure that the ad content matches the keywords searched by potential users, advertisers can choose to set their own keywords or use keywords suggested by Apple Search Ads. If the keywords searched by the user match the ad, the ad will be displayed.
Advertisements while browsing product pages
Product page view ads allow advertisers to reach users who are browsing relevant product pages in the App Store. This type of advertisement will be displayed at the top of the "You May Also Like" list on relevant product pages. When interested users scroll to the bottom of the page, they can see the advertisement.
How Appier helps advertisers get the most out of Apple Search Ads Advanced
Advertisers using Apple Search Ads Basic can rely on Apple's intelligent automation capabilities, but if you want to exceed the limits of scale and customize your ad settings, you must choose Apple Search Ads Advanced.
However, while Apple Search Ads Advanced gives advertisers more control over their ads, it also puts them on more decision-making responsibilities, such as: Which keywords should they bid on? What is the bid amount during the auction? Which target audience should be targeted? How to control the level of detail?
These are all decisions advertisers using Apple Search Ads Advanced must make, and Appier helps advertisers make more informed decisions.
Appier's Apple Search Ads AI Service (AAS) can optimize and automate advertisers' Apple Search Ads marketing activities through the AI ad delivery automation platform.