What is your strategy this year? Here are some sales trends to help you achieve success in 2024
The beginning of the year is a good time to set goals, as we feel like we are closing a chapter and we feel especially motivated to take on new challenges. But today, instead of New Year's resolutions, we want to talk to you about trends for the new year.
Well, how are we going to achieve our goals if we don't know where to start?
At CatalogPlayer we want to help you. So, if you are in charge of a sales team or have a company and you think it's time to boost sales, stay and read our list of the 5 sales trends you should follow in 2024 .
5 sales trends
1. Data analysis: personalization based on data
The previous years have already shown it, but the trend guatemala whatsapp data continues to grow: data is essential for marketing and sales.
It is clear that the priority must continue to be the continuous improvement of the customer experience. In this sense, data analysis is our key to understanding customer behavior, so following trends in data analysis will be essential in 2024.
Only if we have enough information about our customer, we can ensure a personalized experience, with precise segmentation of our customer portfolio.
Mockups CP 37 - CatalogPlayer
2. Phygital experiences: the union between the physical and the digital
Have you heard of the “phygital” concept? Phygital strategies are the new marketing trend that achieves the fusion between the physical and digital experience. Many companies have already joined this trend, as it offers customers the best of both worlds: the more personal and emotional experience of buying in person, with the convenience of online shopping.
The key here is to focus on connecting the two spheres so that the customer has an improved experience, but also a seamless one throughout the Customer Journey.
In the case of B2B sales, the phygital trend is key. Face-to-face meetings with the client are essential, whether in person or in virtual format, and it is interesting that the information exchanged in these meetings is aligned with the digital processes with the company, as well as offering the client the opportunity to follow the process from their own devices.
3. Omnichannel: everything at once and in one place
In a company, it is common to have an exchange of information in different directions, either internally or from the brand to the client. Therefore, unifying communication is a fundamental step and a trend that is here to stay.
Firstly, it will be essential for companies to focus on strengthening the connection between marketing and sales in 2024. Omnichannel makes it possible to centralise information in one place, so the commercial content shown to customers will be more aligned with their purchasing needs.
In addition, omnichannel allows the customer to contact the company through various channels, without losing information and reducing the errors that multichannel can generate if it is not well managed. This provides a better and seamless customer experience.
With omnichannel, your company can manage its commercial and marketing actions from a single platform. In the case of the CatalogPlayer platform, you can access all your commercial content from one place and in close connection with marketing.
4. Automation: increasing efficiency
Automation is already a reality that helps many companies to efficiently manage their activity, resulting in significant savings in time and resources.
In 2024, the trend continues to be to automate routine and repetitive processes as much as possible, so that each department can focus more on its specific objectives and on everything that requires human touch.
The latest innovations in Artificial Intelligence can help us leverage automation for more specific tasks and solve problems more appropriately and quickly.
5. Customer Centricity: the importance of providing value
As we have seen in the previous trends, people do not lose their importance with the arrival of new technologies. In fact, on the contrary, functions that only humans can perform gain new value, especially when it comes to offering the customer a memorable experience.
Nowadays, we talk about “value selling”, that is, with a focus on generating value for the customer through the product or service offered. Thus, instead of focusing on the characteristics of our specific product, sales teams should focus on the needs of the customer. And not only that: their desires, motivations and the objectives they pursue with the purchase.