The key to successful online business performance is finding a source for highly targeted audiences . And getting as many leads as possible, at the lowest price.
In most cases, cost-per-click advertising would perfectly suit the method of achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial terms.
Cost-per-click advertising (also called CPC advertising, pay-per-click advertising, or PPC advertising) is an Internet advertising model where you pay for individual clicks on your ad.
It is a very good alternative to the CPM model (a model where you pay for every 1,000 impressions).
The CPM model doesn't guarantee that users saw your ad . It simply means that your ad was displayed somewhere on a page.
This can lead to very unpleasant situations where you have to pay for impressions even if you get zero visitors to your website.
The CPM model is very beneficial for publishers, but it is not always attractive for advertisers, and that is the reality.
On the other hand, a new CPC marketing model was introduced at some point . This model is very transparent, fair and beneficial for both publishers and advertisers.
XAdvertisers now only pay for visitors to their websites . And publishers make money only if they send relevant visitors to their advertisers' websites.
The CPC advertising model makes advertisers feel more secure and motivates whatsapp number australia webmasters to drive visitors to their advertisers' websites.
The CPM model will suit your business well if you want to improve your brand awareness or deliver a message to as many users as possible without the intention of driving them to your website.
In this case, we could even say that the number of users is more important here than quality.
But if you need to get as many leads as possible to your website for immediate sales, this task can be solved with a CPC model.
Cost per click advertising is also easy to implement if you measure and calculate an acceptable cost per conversion rate and ROI .
There are two main models available for CPC: flat rate CPC and bid-based CPC. The first is unchangeable and the second depends on the bids you want to strategically implement.
In a flat-rate model, the advertiser and publisher agree on a fixed cost for each click in advance. The most popular form of bid-based CPC advertising is Google AdWords .
An important clarification about the CPC
With this model, the advertiser sets the maximum cost per click they can pay.